Beijing (北京)
Symbolizes the capital city of China, representing national heritage and serving as a bridge for global cultural exchange.
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THE BEIJING GARDEN STORY
Brand Introduction
Authentic roots, global perspective
Authentic Flavours, a Decade of Heritage
Founded in Bucharest in 2015, Beijing Garden has grown into one of the capital's best-known authentic Chinese restaurant brands, with four distinct locations. Guided by traditional values and a contemporary outlook, we serve high-quality Chinese cuisine to local communities while sharing the depth of China's culinary heritage.
2015 Brand Founded
4 Locations in Bucharest
VISUAL SYSTEM
Logo Design & Symbolism
Our logo is inspired by Beijing's Temple of Heaven (天坛), a masterpiece of traditional Chinese ceremonial architecture. Refined into a clean, modern emblem, it conveys wishes of good fortune, harmony and prosperity.
Garden (花园)
Evokes picturesque natural landscapes, blooming flowers, and the harmonious integration of nature into dining spaces.
The Emblem (天坛)
Modeled after the Temple of Heaven, embodying solemn beauty, blessings, and infinite prosperity.
SPECIAL INGREDIENTS
Authentic Ingredients
We import our key spices and authentic ingredients directly from their native regions in China, paired with premium fragrant rice from Thailand. All ingredients are specially selected and custom-supplied for Beijing Garden to ensure uncompromising taste.
Northeast China Northeast Wood Ear
Harvested from the deep forests of Northeast China, these wood ear mushrooms are thick, crisp, and excellent at absorbing rich sauces.
Hanyuan, Sichuan Sichuan Peppercorns
Selected in Hanyuan, Sichuan, these peppercorns deliver the distinctive numbing sensation and bright citrus aroma essential to authentic Sichuan cuisine.
Guangdong Guangdong Rice Noodles
Crafted using traditional techniques, these noodles offer a pure rice aroma and a smooth, springy texture that holds up perfectly in soups or stir-fries.
Thailand Thai Fragrant Rice
Plump grains with a natural jasmine aroma, cooking up soft and fluffy to perfectly complement our rich, authentic dishes.
Corporate Culture
Three Commitments to Satisfaction
Our approach is built around the satisfaction of three groups—our employees, our guests and our operators—creating shared value and sustainable growth.
01
Employee Satisfaction
We value our people, support their well-being and give them opportunities to grow. Satisfied employees are the foundation of thoughtful hospitality.
02
Guest Satisfaction
The trust and appreciation of our guests guide everything we do. We continually refine our menus to offer quality ingredients, balanced choices and memorable flavours.
03
Operator Satisfaction
Sound management and healthy returns support the brand's long-term stability, sustainable growth and ability to contribute to the wider community.
Core Values
1
Human-Centric Approach
Empowering our employees, nurturing talent, and encouraging creative initiative across all operations.
2
Nutritional Balance & Quality
Revising our menu dynamically to offer healthy, well-rounded, and high-quality meals.
3
Cultural Contribution
Promoting Chinese culinary traditions in Romania, fostering intercultural dialogue and deepening appreciation for authentic Chinese food.
Beijing Garden is committed to growing the appreciation of Chinese dining abroad and sharing Chinese culinary culture with local communities.
PARTNERS
Cooperative Partners
Over the years, Beijing Garden has been selected as the trusted partner for premium corporate events, tour groups, and high-profile delegations:
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Multinational Tech Corporations
Served as a key catering partner for regional corporate dining and business banquets.
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Premium Inbound Travel Agencies
The preferred destination for high-end tour groups, highly praised by international visitors.
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Global Travel Operators
Selected as the designated Chinese restaurant partner in Bucharest by leading travel networks.
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Specialized Group Dining Providers
Long-term partner for group travel dining, serving tens of thousands of visiting tourists.
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Local Chinese Tourism Agencies
Collaborating on cultural exchange and government delegation dining programs.